About

Ms Jeannie Lim assumed the position of Assistant Chief Executive, Policy and Planning Group on 11 March 2019. In her current role, Jeannie leads policy and strategy matters across STB, supporting research and data-driven decision-making. She also drives industry development and regulatory efforts for core tourism industries such as hotels, cruise, travel agent and tourist guides, sectoral manpower development strategies, as well as infrastructure planning and management of key tourism assets.

Prior to her current role, Jeannie led the Conventions, Meetings & Incentive Travel division of the Singapore Exhibition and Convention Bureau. In this role, she was responsible for attracting quality association congresses and corporate-driven events to Singapore and ensuring Singapore’s competitive positioning as a Top International Convention and Meetings City. She also champions the development of the local industry to strengthen Singapore’s position as a business events destination.

Jeannie was also concurrently Executive Director of the Exhibition & Conference Division from 2011 to 2013. Prior to this role, she served as Director, Tourism Concept Development where she oversaw the master planning of new tourism zones such as Mandai and Jurong Lake, to ensure a steady pipeline of tourism developments. In this role, she was also co-chair of the Tourism Work Group under the Iskandar Malaysia Joint Ministerial Committee.

Over her 14 years with the Board, Jeannie has overseen key strategic tourism projects such as the opening of the Singapore Flyer, the development of River Safari, and the conceptualisation of the Hotel Industry Productivity Roadmap.

Jeannie graduated from The University of Sydney in 1998 with a Bachelor of Applied Science (First Class Honours), and holds a Master of Management in Hospitality from Cornell University/ Nanyang Technological University (2007).