Alan Lee is the Co-Founder and COO of Astria Consulting, where he advises organisations across Southeast Asia on business transformation, operational strategy, and digital readiness. With a background in management consulting, P&L leadership, and public sector transformation, Alan brings deep cross-sector experience to his work with boards and senior management teams. He is a strong advocate for responsible AI and emerging tech governance, helping business leaders understand the strategic, ethical, and regulatory implications of new technologies. His mission is to bridge the gap between innovation and accountability—especially at the board level, where oversight and decision-making around AI and digital transformation are increasingly critical.  Alan has led regional transformation initiatives across consumer, public sector, technology, and industrial clients, and has built data-driven operating models and performance frameworks from the ground up. He also conducts training and thought leadership sessions on AI, ESG, and enterprise innovation.