Co-Founder and COO, Astria Consulting
Alan Lee is the
Co-Founder and COO of Astria Consulting, where he advises organisations across
Southeast Asia on business transformation, operational strategy, and digital
readiness. With a background in management consulting, P&L leadership, and
public sector transformation, Alan brings deep cross-sector experience to his
work with boards and senior management teams.
He is a strong advocate for responsible AI and emerging tech
governance, helping business leaders understand the strategic, ethical, and
regulatory implications of new technologies. His mission is to bridge the gap
between innovation and accountability—especially at the board level, where
oversight and decision-making around AI and digital transformation are
increasingly critical.
Alan has led regional transformation initiatives across
consumer, public sector, technology, and industrial clients, and has built
data-driven operating models and performance frameworks from the ground up. He
also conducts training and thought leadership sessions on AI, ESG, and
enterprise innovation.